We live in a world where discontinuity, uncertainty, complexity, and ambiguity define our space and where entire markets, industries, departments, and specia-list areas interact and correlate with each other. They do that in an unplanned and open-ended way.
We know that a holistic perspective over our society, the planet, evolving technologies, transforming economies and organizations enables us to understand what developments are happening and with what impact.
Still, most of us are stuck within our personal comfort zone, ignoring the rest instead of opening up for the reality. When everything is connected, we face a chaos of structured and unstructured information and an overload of possible scenarios. In order to take conscious decisions, orientation is key.
This is what the Business Purpose Design Model offers – a guidance for the most relevant topics of today with an outlook to tomorrow’s world. Simple first steps towards a more purposeful entrepreneurship as well as a model to implement purpose entrepreneurship and create sustainable impact.
The Business Burpose Design Model defines six focus areas: Culture, Organization, Design, Commerce, Technology, and Planet. Within every focus area, the five most critical and relevant topics to generate impact are identified. Those topics make it possible to build a purpose balance scorecard for your company, project, department, or team. With it, you can measure the level of business purpose and its impact, and ensure a focus on impact-driven entrepreneurship. But be alert — pur-pose will only have a long term impact if it is truly integrated into the company’s DNA and executed consequently.